Finding a job in today’s times is not at all a cakewalk. You have to impress your potential employer, displaying in what all ways, you stand out from the crowd. You need to sell your skills and experience. In other words, you are a brand and you have to market yourself in the best possible manner so that you get hired fast. You have to work diligently at each stage, as you get closer to your goal of acquiring your dream job.
Here are some tips to promote yourself to potential employers.
Your Resume and Cover Letter
Customize your resume according to the job requirements. Start out with the background and experience most relevant for the job you are seeking. It may be a summary of key achievements or your education and degree depending on the stage of your career. Your objective must be to convince your potential employer that you are qualified for the position.
The cover letter must specifically mention the available post for which you are applying and introduce your key qualifications. Online applications must be targeted and formatted appropriately.
Create your Personal Brand
Your personal brand is what creates the first impression. Social media outlets, your email signatures and other business related material should carry your professional photograph. Keep your logo and featured colours on your business cards, resumes and cover letters. Determine your skills, goals and list your experience to build your personal branding statement. Display this too on any professional social media profiles, your resume and your cover letter.
Go for Online Portfolio
Once your personal brand is featured on your resume and cover letter, display it online for your potential employers to view. Share articles containing relevant industry news, follow companies that you are interested in, maintaining a strong online presence. You can showcase your previous projects on a website so that the employer can have a look at the quality of your previous work. In the “About Me” section, you can give a detailed description about yourself. Put your website on your resume, social networking pages and business cards.
Strengthen your Abilities and Skills
Your verbal presentation can be immensely improved by taking courses to strengthen your speech. Thereby, you will be able to respond smoothly and fluently during interviews.
Learn an additional language. It helps in bettering and advancing your business as you can communicate with more people. Be proficient in technology to keep pace with an ever-changing workplace. Interpersonal skills are also vital to any potential employer skill set.
Become an expert at what you do. Never stop learning. Companies will be impressed by your commitment.
Follow your Dream Employers’ Networking Activities
Make a list of potential companies you would be interested in and determine the events they may attend. Search for networking events targeted to employees seeking new careers. If you are looking out for a specific industry, locate events related to that industry.
Attend Workshops and Forums
Attend seminars meant for job seekers. Thereby, you can master new skills, share your ideas and extend the network relationships. Be active during these sessions and utilize the opportunity to the fullest.
Find all the industry networks and forums. Attend online and offline conferences. Participate in discussions, leave comments. Let your potential employers know you both in real life and virtually. Reach out to them for advice and tips.
Conduct extensive research on the company and the product
Employers search for candidates who put effort into learning more about their company and its product. View their website, social media pages and reviews to know more about them. Take a look at their mission statement, value and culture. In this way, you can learn whether you share their goals or passions. So when you are asked why you are interested in the company, you can give a specific and honest answer.
Be versatile in your skills
Job seekers who transition from different roles are the most sought after candidates. You must be able to demonstrate how your skills will benefit the company and help them in growing and succeeding. If you are applying for a job outside of your industry you will have to exhibit your versatile skills using examples from experiences.
A Captivating Elevator Pitch
Whether you are meeting people at network events or applying for interviews, use a captivating elevator pitch to grab the attention of the potential employers. A strong elevator pitch can communicate what you are in a very short time period.
Dress and Act with Confidence
You can market yourself strongly with your overall appearance. Present yourself professionally and confidently. This will be noticed by employers and they will assume that you will apply this professionalism and confidence to your future position. The first interview is about fit.
Nehru Colleges and Employability skills of Students
The Training Department at Nehru Corporate Placement and Industry Relations ( NCPIR) offers training in domain related tools, technologies and soft skills.Various learning modules are made available to the students through learning labs or online e-learning. Learning facility is available 24/7.
NCPIR provides individual care and attention to each student nurturing their employability skills.
Various career assistance programmes are conducted by NCPIR for the benefit of the students.
The Placement Cells in Nehru Colleges are very active and dynamic and organize a variety of training, self-confidence and student awareness programs to ensure the students get the best opportunities to kick start their career.
Jobs are not easy to come by. But never give up. Remain persistent, network with the right people, highlight your best qualities, polish your skills, be passionate and dedicated. The dream job will be yours!
